Welcome to SEO
Search Engine Optimization
SEO stands for “search engine optimization“. It’s the process of improving a website’s content and technical setup to make it easier for users to find your site when they’re looking to buy what you sell.
Our SEO Campaigns are Broken Down to 3 Components
Website Technical Audit
There can be technical issues preventing your site from achieving higher rankings in Google. Your site may look fine, but Google has a wish list.
With this package, we will inspect your site and work to address any technical issues and help construct a better structure to gain the visibility you need.
Content Campaign
A content campaign is going to optimize the content you already have on your site to rank better in Google search results and we’ll also work to create new content to help your site rank for more keywords therefore attracting new visitors.
Link Acquisition Campaign
Having great content isn’t enough. You needs links to help people find it.
We will acquire links to your content to get as many people as possible to view your content.
We will acquire links to your content to get as many people as possible to view your content.
Google considers links as a ranking factor. We will help you acquire as many relevant links as possible to move your content up the search rankings.
SEO services
We’ve moved away from long term contracts and simply give our clients what they need when they need it.
With a Website Technical Audit, we’ll inspect your website to make sure the basics of Google’s wish list are satisfied. We’ll work on site structure, navigation, speed, redirects, and more. If these items aren’t addressed, you may be losing out on clicks and not even know it. Your site may seem fine, but Google has a crawl budget and will spend only as much time as it deems necessary to crawl your website. Fixing technical issues on the backend may increase Google’s attention to your website and create a better experience for your visitors.
Some fixes that may need to be implemented
- Navigational adjustments
- Redirecting of some pages
- Structural changes
If your content isn’t attracting enough clicks, then a Content Campaign is what you need. We will examine your current content and help optimize it to attract more visitors. There are many different types of content and not every type works for every site. We’ll identify the best keywords for your site and help construct content around that keyword to get those pages ranked along with links to get traffic from other websites.
Optimization Examples
- Some content may need to target a different keyword
- Your content may need more variations of a keyword on a page
- Different media types may need to be added to a page
Your potential clients are searching Google all day every day. They keywords they use may not be on your site. Our Content Sprint will identify the keywords you need to go after and create the content to attract more and more visitors by ranking higher in Google for those terms.
Some examples include
- Product Pages
- Service Pages
- Local Landing Pages
- Blog Posts
Links help your content rank higher in search results. It might be easiest to think of ranking on Google as a popularity contest where links are votes. The more relevant votes your content gets, the higher it will rank. Getting links isn’t easy. Our Link Acquisition Campign will get your site as many links as needed to show up higher for the keywords you want to target.
Link Considerations
- The authority of the site linking to yours
- How many links need to be acquired
- The velocity at which links will be acquired
Do have a local business?
82% of consumers turn to local search engines when looking for local products and services
This could by your "Before" and "After" for "Near Me" searches
great reputation
“As a new business owner, I have found the service and support provided by Canalestech to be top notch. They have been responsive and attentive to my needs. They know what I need even when I don’t and they deliver.”
AUTHOR OF “PEARL AND HER GEES BEND QUILT” – TANGULAR IRBY
We use custom tools
We've developed custom tools to provide more relevant data on sites just like yours. These tools allow us to dive deeper into the insights that will help your company grow.
White hat organic growth
Other agencies may have guaranteed "#1 Rankings", but the truth is that there are no guarantees. Google updates its algorithm regularly and adjustments need to be made.
We can however guarantee more traffic to your site and most importantly to your money pages.
Book a Free Consultation
Talk to an SEO specialist about getting more organic traffic and revenue by ranking higher in search results.
Frequently Asked Questions
Our SEO campaigns are based on the results you’re looking for in the timeframe you need. Some industries and locations are more competitive and require different approaches. Let’s discuss it over a call.
You only buy what you need.
- If you have technical issues, then the Website Technical Audit is all you need to buy.
- If you have content, but want it to perform better, then you need the Content Campaign.
- If you need to show up for more keywords then the Content Campaign is for you.
- If you have all of the above and just need your awesome content to get more clicks then buy the Link Acquisition Campaign.
Campaigns usually start in 6 month increments, but can go on as long as you like.
Since an SEO campaign is focused on what you need and you’re not tied to a long term contract, you save money by not having to pay retainers.
Each campaign is designed to get more people to visit your site and therefore you get an opportunity to continually show people your offer.
SEO optimizes your site to be the best answer for queries in search engines like Google.
- When people search for something, your site link shows up and answers their question.
- On that page, you show them your offer.
While you certainly could run ads to these pages, Google will index the page anyway and rank it among the other websites competing for that keyword.