These are the digital marketing specialists that will help you drive more traffic to your website.
Even small businesses deserve a big online presence. But you can’t always make that happen on your own. Fortunately, there are many experts that can run the aspects of your business that you can’t. Four areas you may not be intimately familiar with are SEO, content marketing, social media, and remote worker management. Finding help in these specialized fields frees you up to channel your energies where they can do the most good.
SEO Specialist
Search engine optimization means making your website more visible to consumers. It is a type of digital marketing that can help you define and reach your target audience and increase the amount of traffic to your website. SEO is a complex process designed to improve your digital presence. An effective SEO provider like Canalestech will understand a variety of aspects of the process, including:
- Keyword research
- User intent
- Indexing
- Linking
- Content
Your search engine optimization efforts should, according to Mailchimp, position your website at the top of the search engine results pages (SERPS). This makes it easier for your customers and potential customers to find you. A good SEO provider will utilize a combination of both paid and organic methods.
Content Marketer
Content marketing ties heavily into search engine optimization. However, it’s important to understand that content should never be written or developed solely for the purpose of increasing web traffic. If writing (and the technical steps behind content) is not your forte, you can use an online job platform to find a freelancer that suits your style. An experienced content marketer will provide content that is:
- Easily readable
- Optimized with your keywords
- Delivered on time
- Plagiarism free
- Tailored to your audience
A great example of a company with a stellar content marketing strategy is Investopedia. If you have ever Googled anything to do with stocks, investing, financing, or credit, you’ve almost certainly seen Investopedia at the top of the search result pages.
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Social Media Strategist
The Unicorn Frappuccino from Starbucks, Disney’s Baby Yoda, and Charmin’s Instagramming bear family all had excellent social media marketing campaigns that were executed almost flawlessly. In today’s digitally-connected world, having a manager in place can help you maintain your company’s reputation while capitalizing on the sites people frequent the most. They can create a social media marketing strategy that is:
- Interactive
- Shareable
- Interesting
- Exciting
Marketing Land further explains that the best social media campaigns are carefully developed, clearly defined, streamable across various channels, and well analyzed. Your social media manager will encourage user-generated content, anticipate which offers will garner the most attention, and know which trends to capitalize on and win.
Remote Worker Manager
Chances are, you and the vast majority of your employees work remotely. This can make it exponentially difficult at times to keep up with everyone and what they’re doing. But you still have to manage the chaos, and having someone with experience in remote work is beneficial to your company in a number of ways. This individual can keep your employees:
- On task
- Engaged
- Informed
- On the same page
While you do not want to micro-manage your people, a remote work manager or coordinator can act as the glue that keeps your team together, no matter how far apart you are. They might make weekly phone calls, send a special treat, or schedule Zoom Parties after hours to promote much-needed coworker interaction.
As a business owner, it’s almost impossible to handle every aspect of running your company alone. When most of your operations take place online, it is easy to feel completely lost. Fortunately, there are lots of professionals that can help. Having the right people in place can help you run your business more efficiently and effectively while you focus on growth and sustainability.
By Amy Collett
Amy Collet is the creator of Bizwell.org, a website that helps professionals and entrepreneurs build and strengthen their personal brand.
